Tips for using YouTube more effectively for Business – DIGI Eleven
YouTube Tips & Tricks
Video Marketing has become the necessity of Digital Marketing. It can help you improve your SEO as well as overall brand presence. With the rise of social media, it has gained more popularity and importance, because watching video is more entertaining, informational and enjoyable than images. A study says video ads give better conversions and more metrics can come from a 10sec video than an image.
When we think of showcasing products and services through videos, YouTube is the first platform that will come to our mind. It is the internet’s second-largest search engine globally and one of the biggest online platform for sharing videos which is followed by billions of people worldwide. This platform helps marketers to present their unique content and make it easy for consumers to view and share.
YouTube is an inexpensive tool and a place to learn and discover new things. The website is accessible from desktop, laptop, mobile and tablets. Users can like, comment, share and upload their personal, professional or educational videos. You will find end number of video formats like music, movies, cooking, hacks, comedy, news, educational, informational, etc. Think of any subject and you’ll get it here.
Anyone can create his or her own personal/ professional channel and upload videos. People can subscribe and follow other YouTube channels. You can create your own playlist and organize your own videos as well.
Sharing below a few tips and tricks on how to run a YouTube channel more effectively for Business:
Consistency is the Key
Consistency is the key to grow your YouTube channel. Share high-quality updated content regularly. By showing consistency, you will get regular feedback from your audience which will help you to improve your content and videos. You can create videos on short tutorials, product demonstration, webinars, interviews, animation, etc. It is always advisable to be more interactive and engaging in your videos, which help users to build trust in your brand.
Use Right Keywords in your Title
People use YouTube the way they use Google. Using most frequently searched keywords in the title, description, tags, and annotations, will maximize your visibility, and help you get traffic to your video.
One can spy on competitors to see their keywords/ tags using Video Software Tools like TubeBuddy and VidIQ (free version is available). You can find out a whole lot of other valuable information as well from these tools. Like, their SEO score, the number of likes, description, tags, keywords, etc.
Sharing YouTube Videos on other Platforms
The internet has a long memory, with many platforms to share your content and videos. Don’t confine your videos to YouTube only, find ways to incorporate videos into your blogs, emails and other social media platforms like Facebook, Instagram, Twitter, WhatsApp, etc as a part of effective YouTube strategy. GIF is another way to promote your YouTube videos creatively.
This strategy will help you with brand awareness and reaching out to the right audience.
Using more Productive Tools
YouTube requires a dedicated focus. There’s a range of tools which will help you boost your YouTube performance and maximize your views. Connect your channel with more business effective tools like Bulk Suggest Tool, BirdSong Analytics, Drumup, Cyfe, TubeBuddy, VidIQ, etc.
These are the time saving and performance-enhancing tool which helps you manage, optimize and grow your YouTube channel tremendously. You can get a complete video analysis of your competitors and get a better idea and direction to grow your channel and business.
Build Trust & Credibility with Testimonial Videos
Businesses can promote their business the whole day. But what is more powerful is when Customers promote your products/services. Let your happy customers do the talking on Videos by sharing their experiences, testimonial, stories and educating others on your products.
Customer testimonial videos are one of the most effective ways to promote your content and business. More than 80% of people trust online reviews and ratings. Customers voice help you build trust and credibility for your brand which will get you more potential customers and quality leads for your Business.