Types of Digital Marketing – DIGI Eleven
Digital marketing is an online effort which helps a brand to connect with potential customers on various online platforms. With the growing internet, it has become a necessity for every business to go online and create a strong online presence. Big brands and even small business owners can target customers through paid ads, social media, shopping sites, mobile apps, blogs, and emails. The main purpose of digital marketing is to develop online marketing campaigns that promote an organization and its services.
Ways to Promote your Business Online
Online Marketing comes with endless opportunities and limitless potential to market your product and services using the internet. It is cost-effective and gives you long-lasting results. However, one is required to stay persistent with its online efforts, digital media needs your constant online presence to build a better relationship with your new and existing clients.
Today, we have plenty of digital marketing platforms to showcase our product/ services. It depends on your business what platform will benefit you more and what medium are you exactly choosing to interact with your audience. As every channel will have different tactics to raise your Business. So, it is important to understand which online platform and tactic will suit you best to promote your business. Below are a few online platforms which are used for online promotion and brand visibility.
SEO (Search Engine Optimization)
This is certainly the first thing that comes to our mind when we think of promoting our brand through Digital Marketing. It is probably because SEO is a long-term unpaid planning tool.
If you are doing SEO correctly, you will attract significant organic traffic to your site which will ultimately help you in brand awareness, lead generation and conversion. The main purpose of SEO is to optimize your content in the best way and make you appear in the first result page of the search engine naturally. It helps you in the ranking, online visibility, reach, authority and Alexa scores. The best practice to perform SEO is through Guest blogging, high-quality content, maintaining a positive social presence, email marketing, meta-data, title, anchor tags on images, link building, etc.
SEM (Search Engine Marketing)
It is a process through which you increase your traffic and visibility on various search engines through both paid and unpaid method. It can be done through SEO which is an unpaid method or through PPC (paid per click) which is a paid method.
PPC is the quickest way to get instant results. It helps you get more exposure and sales in a very less period of time. It is also known as paid advertising or cost per click. PPC is calculated as (PPC = Advertising cost/ Number of Ad clicks)
It works best when you have a good spending plan and can afford costlier online marketing techniques like Google AdWords.
SMM (Social Media Marketing)
It is one of the most popular and powerful tools of Digital Marketing. We can see the end number of social media platforms like Facebook, Twitter, Pinterest, Instagram, LinkedIn and many more. Presenting your products/ services in the right manner and with correct strategies on these platforms is the base of successful social media marketing campaigns.
The first step to run a successful social media campaign is to do good research on your target audience and choose the right platform for your campaign. Then create relevant content, post, creative, image or video accordingly. Showcase your latest products, run offers and discounts and do not forget to engage with your potential customers online. SMM widens your reach and helps you with better branding and recognition and hence conversions.
It is one of the oldest Online Marketing tools to target your customers. It has a large reach and significantly cheaper and faster. It helps you maintain and develop a relationship with your potential and existing customers.
To run an effective email marketing campaign, one needs to have a high-quality landing page with relevant content and images. Make sure to use the best Email Automation Tools.
More than a need a smartphone has become a necessity for us. With time, smartphone marketing has become an important and incredible type of marketing. It works best if you are targeting a younger generation audience, also it opens various options to reach your prospects.
You can engage your customers not just by sending messages but by using various apps. Apps help you share real-time notifications, offers, latest products, images to your potential customers and thus help you perform better and improves your visibility in the market.
Content Marketing is the pillar of your online marketing strategy, which automatically contributes to improving SEO. It will help you attract the right audience and generate quality leads to get an increase in your sales. It is a more market-focused approach where you share your valuable and relevant content to the targeted audience, through social media, blogs, videos, creatives, infographics, emails, eBooks, etc.
Sharing latest and new information about your products/services helps you with effective brand positioning, brand awareness, client engagement, better website traffic, visibility and building credibility to your business.