An Infographic is a visual representation of information and data. It is a collection of text, charts, illustrations and visuals which communicate information quickly and clearly. These are usually designed in an eminent way to grab people’s attention that is highly creative and effective to attract & engage the audience. It is one of the easiest ways to spread information as people love sharing them.
It may seem like a new term but is been used in various formats. The main principle of an infographic is to present information, patterns, trends in a more easy and accessible way. It works as an asset for brands, businesses, educator, designer or bloggers and has become an essential component of a solid Content Marketing Strategy nowadays.
We can see infographics at various public places like traffic signs, metro boards, subway maps, weather charts, census data, etc. These are a few examples of its possibilities. It includes bar graphs, pie charts, line charts, tree diagrams, road map, and network diagrams. Such tools are often used as an element of business software. This helps people to understand complicated information in a better way.
Infographics may appear simple to us, however, it takes a lot of consideration, planning, and research to create one. Without actual planning, it will be hard to start the designing process. Thus, before you begin creating your content, it is important to understand the basics of infographics –
To create an infographic, the first step to start with is research and gather all the information (strengths, weaknesses, problems, solution). Structure your ideas and use a standard sequence to present the information like Header, title, subtitle, text, graph, charts, timeline, summary, and logo.
The second important thing is optimizing colors and fonts. Both play a very important role when it comes to visual marketing. The best approach is to keep it straight forward and easy to read. A study says that each color evokes a particular emotion. Thus, consider the theme and structure of your infographic and choose the colors and fonts, that incite a positive response in consumers.
Thirdly, research on the visual pattern and designs that accurately conveys your ideas and goals to the reader. Following free sites can be considered to get an incredible infographic design: Canva , Piktochart, Biteable, Befunky, Visme, Snappa. With the help of these tools, you can create the best possible infographics to inspire your readers. These can be some valuable tools from start to finish.
The last and most important step is promoting your infographic to the right audience and expanding its reach. Share it on your website as well as on various social media channels and slide sharing sites like Pinterest, slideshare.com, and scribd.com. It can also be promoted through emails and mobile contacts. Infographics can get a significant amount of traffic to your website which can help you get more leads and sales ultimately.